These following activity-boosting tips have been gathered from the top community managers. You will be able to improve your online community on every social media website that you participate on.
Organize offline activities
“Connect to something physical: As a business with brick-and-mortar locations, our engagement in social media is only as powerful as its ability to also create engagement in our stores. In January, we ran a New Year’s campaign, inviting customers to share their New Year’s resolutions on Post-Its in our storefronts as well as on Twitter with the #sweet2012 hashtag.”
The campaign proved to be a huge success as SweetGreen ended up collecting over 2,000 post-it notes. They also received hundreds of tweets come through their #sweet2012 microsite.
– McKee Floyd, director of brand development at SweetGreen
“Don’t make delighting your community members a one-time incident. Create a lasting relationship with your users: After you establish a personal connection for the first time, reach out to them again for feedback, invite them to a Meetup/Hangout, or send them a holiday card.”
Showing your community members that you remember small details about individuals shows them just how much you value them. This will make a huge difference in the hearts and minds of your community.
– Teresa Wu, community manager at Google Docs
“Encourage members of your community to meet up with one another and form teams based around shared interests or a common location. Help these groups get the tools they need (educational material, access to meeting space, etc.) to become successful grassroots organizations.”
– Morgan Evans, community strategist at Etsy