9 Basic steps to achieve a successful website design

Step 1: Define your goal

What are you hoping to achieve by establishing a website? How are you going to achieve your success by spreading the word of your newly established website? How will you portray the purpose of the website and by what means will you take to portray that purpose in the best manner that would appeal to your potential clients and customers?  These questions should thoroughly and thoughtfully be answered before moving forward.

Step 2: Sketch a layout

Using a classic pencil and paper, sketch how you would like to structure your website.  This would include number of pages, means of page navigation, appropriate color schemes, pictures and other forms of visual art, and how each of the pages will be structured.  Take note that this is a rough sketch not a final decision, however, this step provides a general idea of what is desired.

Step 3: Select the typography

From the font, size, and color of your text; All aspects of the verbal messages within your website will draw in customers to continue reading and maintain interest. The title should be playful and alluring while the bodies of texts should be clearly understandable and easy to read. All text should be appropriately sized. Body texts should obviously be smaller than titles.

Step 4:  Pick your color theme

After researching different sites and how they set up their color themes, determine your own color schemes that appeal to the eye. The colors shouldn’t be too wild on the spectrum of colors as you want colors that welcome the eyes of your customers and clients. The colors also should not interfere with the functionality of any of your graphic illustrations.

Step 5: Make the structure less complicated

Each page in your site should contain a purpose for your customers that is easy to navigate through and understand. The customer should understand what the purpose of each page is before they even open it, meaning that their navigation bars should be appropriately labelled. The pages themselves should be filled with relevant content and graphical illustrations in accordance with the goals of the website.

Step 6: Test run your website

Run through your website over and over to catch any mistakes in the layout, text, color schemes, and other design components. Sending a prototype of your website to your trusted clientele and friends for their input and opinions would greatly help with the detection of any potential errors you might have missed.  After receiving input and constructive criticism, improve your website accordingly.

Step 7: Ensure Device compatibility

Some websites are only compatible with certain devices.  However, with this day in age you must ensure that your website is compatible with every device possible, even though the layout of your site will look different from device to device.  This is inevitable, because different devices have different formats and screen sizes.  As a website designer, it will be your job to fix any problems in formatting and structure depending on the device for optimum accessibility.

Step 9: Execute and maintain your website

Release your website fully to the public once you are sure that it is ready.  Information becomes outdated over time, so daily maintenance of the site is necessary. Don’t get too attached to any of the information or designs that you have included within your site as improvements are always available and may require big changes to the structure and the layout of the site.