EMAIL MARKETING TOOLS TO EASE YOUR WORKFLOW

4 OF OUR FAVORITE EMAIL MARKETING TOOLS

Email marketing may have lost its popularity amongst digital marketers but, it is still one of the most effective ways to reach people and convert them into customers. That being said, not all of us are very skilled with email marketing. If this is the case for you, the following are. Couple tools that can be of help to you.

MAILCHIMP

MailChimp is a great tool that allows you to set up bulk email messages. One of the greatest things about this tool is that it’s customizable, fast and easy to use once you get a hang of the interface. From the dashboard, you can import lists, create and send campaigns, as well as create a customized audience.  You can segment your customer base using filters available on the app. Overall, MailChimp is a good tool to have around when email marketing.

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A GUIDE TO SNAPCHAT ADS

AD FORMATS YOUR BUSINESS CAN USE IN SNAPCHAT

Snapchat is a social media network that is growing steadily in popularity amongst the youth. Sure, it does not have the user base that Facebook does or the active users count of Instagram, but it boasts 10 billion video views per day. Because videos on Snapchat by default expire after 24 hours, this is indication that new, original content is posted daily and users are active, on a daily and on an hourly basis. More importantly, as mentioned in the article in this link, Snapchat is very under-estimated and under-utilized by marketers. If your business targets a market primarily of individuals ages 13 to 34, then Snapchat is definitely a marketing channel to be considered.  Read on to discover how to use paid advertising on Snapchat.

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THE MOBILE PHONE TRANSFORMS SOCIAL MEDIA IS NEWSFEED OUT OF DATE?

Since the popularity of image and video heavy apps such as Snapchat have increased, the way people exchange data is changing as well. For quite a long time we’ve been accustomed to seeing status updates and content in vertically scrolling newsfeeds, such as that of Facebook. However, as Facebook’s user base becomes comprised mostly of mobile phone users (1.23/1.86 billion users to be exact), this might be changing.

Social media giant Facebook found that as mobile phone users increased, a slight setback occurred: original posts by Facebook users decreased by 21%. What would justify this finding? Well several things; but primary reason is it seems the newsfeed is not something that is native to the smart phone.

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YOUTUBE AD FORMATS

WHICH KIND IS BEST FOR YOUR BUSINESS?

What does the word YouTube mean to you? Did you know, that besides being the largest video content provider, YouTube is the world’s second largest search engine after Google? With the popularity of video content being much higher than all other types of content, it means advertising by video is a great way to reach customers. There are different ways to advertise on YouTube. These types of advertising are discussed below.

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SNAPCHAT MARKETING?

FIND OUT MORE

The idea of advertising on Snapchat is still a relatively new one. However, Snapchat generates 10 billion video views per day. At the same time, it’s being under-utilized and under-estimated. This means that Snapchat presents a huge opportunity for businesses to get in on all the fun. This especially true if your brand is targeting a youthful audience who is into trendy things. But how do you go about advertising on Snapchat? Read further for a guide to Snapchat advertising.

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BUILDING AN ENGAGEMENT STRATEGY

GET CLOSER TO YOUR CUSTOMERS

The Need for a Strategy

It’s easy nowadays, with all the advice going around about frequently posting, to concentrate on publishing content more than engaging people. Engagement is a one-on-one conversation between your customer and you whereas publishing is simply getting that content out there. Engagement requires a communication between a business and a customer. The key word here is communication, implying both parties express their opinions. This is the rationale behind developing a separate “engagement strategy” within your digital marketing strategy. Here’s how to go about developing that engagement strategy.

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HOW TO CONSTRUCT EFFECTIVE KPI’s FOR YOUR BUSINESS

DO YOUR KPIs REALLY MEASURE THE EFFECTIVENESS OF YOUR BUSINESS’ MARKETING STRATEGY?

How does a business measure the effectiveness of its marketing strategy? If the business has a website, and a digital marketing plan, it is likely that it measures its website traffic and other aspects using an analytical tool like Google analytics. But, how does a company determine which of the values reported to them are significant? To do this, a company’s key performance indicators (KPIs) must be outlined. It is easy to go out and market a product without a clear distinction of what you would like to achieve with the marketing campaign. If KPIs and their measurement are not clearly defined, then all the analytics will be ineffective. So, if you have not already, to define your KPIs, follow this step-by-step process.

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4 PROMOTIONAL CAMPAIGN TIPS FOR BUSINESSES

TIPS TO RUNNING A SUCCESSFUL PROMOTION

Coca-Cola Bottling Company Ltd. In Australia first launched its “Share a Coke” campaign in 2012 and sold 250 million named bottles and cans in a country with a population of 23 million people (Source: Innovation). The promotional campaign was soon launched in different countries all over the world and experienced the same success. The gist of what I’m saying is that promotional campaigns are important to businesses because they boost sales. A successful promotion like the “Share a Coke” campaign can have phenomenal results. Promotions are necessary not just for huge businesses like Coca-Cola, but they are necessary for small and medium sized businesses as well. Do you want to have a great online promotion for your business? Keep the following factors in mind when developing the idea.

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STATISTICS YOU PROBABLY DIDN’T KNOW ABOUT EMAIL MARKETING

OPTIMIZE YOUR EMAIL MARKETING

Go from Subscription to Subscriber

Getting people to subscribe to your email list is a feat on its own (and we will share tips on how to get people to subscribe in our next post about email marketing). But, how can you ensure that the emails you are sending aren’t wasted. These are some powerful statistics from studies on email marketing and how you can use them to optimize your email effectiveness.

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FROM MVP TO CONSUMER’S CHOICE

MINIMUM VIABLE PRODUCT AND HOW IT CAN HELP YOU DEVELOP A STELLAR PRODUCT

So you have the next, most “revolutionary” product in the market and you want to launch your product into the market. But, hold up, before you go big with your product launch, have you done any market research with the actual product on real customers to see if they would be as receptive to your product as you anticipate they will be? If the answer to this question for you is no, then take a step back for a moment first, and read this.

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