CREATE LONG-TERM RELATIONSHIPS WITH YOUR CUSTOMERS

INVEST TIME IN DIGITAL MEDIA ENGAGEMENT

Social media engagement is a term that best describes having a long-term relationship with your customers. This is important because people patronize companies and brands that have warranted their customer loyalty. While calling into customer service isn’t really outdated, more individuals head straight for the internet when they would like to get information on any product or service. As such, it is necessary to take notice of the following.

Engagement​ Is Not Meant Just For Two

Social media engagement is not about knowing each of your customers independently by name. Rather, it’s about having a consistent image when relaying with all your customers. You want your customer base, whether you’re now acquiring it or you’re an already established brand, to feel like they’re important. Customers patronize products that are able to show an element of humanism as they can connect to such a brand with more understanding. Communicating with customers through social media, your company can show its humanism to its customers.

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HOW TO CONSTRUCT EFFECTIVE KPI’s FOR YOUR BUSINESS

DO YOUR KPIs REALLY MEASURE THE EFFECTIVENESS OF YOUR BUSINESS’ MARKETING STRATEGY?

How does a business measure the effectiveness of its marketing strategy? If the business has a website, and a digital marketing plan, it is likely that it measures its website traffic and other aspects using an analytical tool like Google analytics. But, how does a company determine which of the values reported to them are significant? To do this, a company’s key performance indicators (KPIs) must be outlined. It is easy to go out and market a product without a clear distinction of what you would like to achieve with the marketing campaign. If KPIs and their measurement are not clearly defined, then all the analytics will be ineffective. So, if you have not already, to define your KPIs, follow this step-by-step process.

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15 Tips to Grow a Social Media Audience for Your Startup

No matter what stage your startup is in, you’ll want to start or continue to grow your social media audience. The more people you can reach on social media organically and through advertising, the better your launch and your on-going sales will be.

Here are 15 tips for growing your startup’s audience on the three top social networks, starting with strategies common to all of them:

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8 Reasons Why Entrepreneurs Need More Business Relationships and Fewer Friends

Successful entrepreneurs understand the difference between a good business relationship with more people and having more friends. In fact, the focus on social networking platforms, starting with Facebook, has destroyed the meaning of the word friend and even changed it from a noun to a verb. It’s now common to have hundreds or thousands of friends online — but no relationships.

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Effective Marketing Strategies For Startups 2016

Marketing Strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Every startup needs innovative marketing ideas that will set you apart from competitors.  The most successful entrepreneurs have faced the challenges of marketing their products or services at the beginning of their businesses.

Here are some simple marketing strategies to effectively kickstart your startup business in 2016;

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Being An Entrepreneur… The Good, The bad & The Awesomeness!!!

Every entrepreneur has a different reason for starting a business. Most entrepreneurs will tell you that starting a business is one of the most stressful and frustrating experience ever,  but at the end of it all the reward was absolutely worth it.

Let me share with you some realities and truths of being an entrepreneur;

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Tips for Aspiring Entrepreneurs..

One of the most exciting parts of being an entrepreneur is the thrill you get from seeing if something works. But when things don’ t work out as expected, we feel disappointed, frustrated, depressed or we tend to give up.

Nobody said it will be easy.  Entrepreneurs  face moments of doubts, rejections,  uncertainty, failures, loneliness, sleepless nights and many more challenges.

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