5 GREAT TIPS FOR AN ASPIRING BUSINESS OWNER

Business owners are often so caught up in looking at the bigger picture that they tend to miss the smaller details that make a company successful and hold it together.

This article will cover several common solutions that even some of the most prominent business leaders miss from time to time. Some of the problems may even seem obvious, but the more obvious steps seem, the more often they are overlooked.

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Five Marketing Tips For Small Businesses In 2017

Effective marketing requires a consistent awareness of upcoming trends and emerging channels. Even if you feel confident in your business’s current techniques and strategies, you should keep an eye on what’s coming next so you can stay competitive and ahead of the rest. To keep your small business successful in 2017, here are five marketing tips to help you.

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CREATE LONG-TERM RELATIONSHIPS WITH YOUR CUSTOMERS

INVEST TIME IN DIGITAL MEDIA ENGAGEMENT

Social media engagement is a term that best describes having a long-term relationship with your customers. This is important because people patronize companies and brands that have warranted their customer loyalty. While calling into customer service isn’t really outdated, more individuals head straight for the internet when they would like to get information on any product or service. As such, it is necessary to take notice of the following.

Engagement​ Is Not Meant Just For Two

Social media engagement is not about knowing each of your customers independently by name. Rather, it’s about having a consistent image when relaying with all your customers. You want your customer base, whether you’re now acquiring it or you’re an already established brand, to feel like they’re important. Customers patronize products that are able to show an element of humanism as they can connect to such a brand with more understanding. Communicating with customers through social media, your company can show its humanism to its customers.

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THE KEYS TO GREAT DISPLAY ADS FOR E-COMMERCE BUSINESSES

5 TIPS TO HELP YOU MAKE EXCELLENT DISPLAY ADS FOR YOUR E-COMMERCE BUSINESS

Do you run an e-commerce website? E-commerce websites are unique from other businesses because they rely heavy on the ability of their websites to attract traffic. Display ads are especially helpful for e-commerce websites for this reason. Here are some quick tips on how to design your display ads, tailored specifically for an e-commerce website.

RESEARCH FIRST

Before creating your own display ads, browse through the web and look at the display ads of other companies that sell similar products to yours. Make note of the things they are doing that are working and the those that appeal to you. Also take notes of things that aren’t so great about their display ads. From this analysis, you can decide the sort of elements that should go into your own display ad and the sort of things that should be avoided.

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HOW TO CONSTRUCT EFFECTIVE KPI’s FOR YOUR BUSINESS

DO YOUR KPIs REALLY MEASURE THE EFFECTIVENESS OF YOUR BUSINESS’ MARKETING STRATEGY?

How does a business measure the effectiveness of its marketing strategy? If the business has a website, and a digital marketing plan, it is likely that it measures its website traffic and other aspects using an analytical tool like Google analytics. But, how does a company determine which of the values reported to them are significant? To do this, a company’s key performance indicators (KPIs) must be outlined. It is easy to go out and market a product without a clear distinction of what you would like to achieve with the marketing campaign. If KPIs and their measurement are not clearly defined, then all the analytics will be ineffective. So, if you have not already, to define your KPIs, follow this step-by-step process.

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Socialglims Social media leads

5 Effective Tips for Turning Social Media Leads Into Sales

The most common failure for struggling business owners isn’t product, place, price, or profitability. Their businesses basically work — they just fall down when it comes to selling. This is something of a lost art and a newly disdained activity. People want to send out proposals by email instead of getting face to face to present them. They want an iPad on the wall in their store to do the work of a live, human demonstrator.

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