I’ve written my share of blog posts about content marketing. I’ve also written a few comprehensive guides in my time. But I’ve never combined the two — maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too daunting. I mean, where do I start? And more importantly … where do I stop?
I won’t pull any punches: I started, and it took a while to stop. That is to say you’re about to dive into a pretty in-depth post (that’s a nice way of saying “long”) about content marketing, one which you may want to bookmark to read later. But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web.
All that being said, we’ll plan on doing deeper dives on any subject matters covered below if you’d like them. Feel free to scan the following headers and let us know if there are any sections you think you need more help with. We’ll take it from there.
(Want to learn more about content creation, strategy, and promotion? Take our free Content Marketing Certification Course.)