Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

I’ve written my share of blog posts about content marketing. I’ve also written a few comprehensive guides in my time. But I’ve never combined the two — maybe because the prospect of trying to produce an in-depth version of the thing I do for a living seems too daunting. I mean, where do I start? And more importantly … where do I stop?

I won’t pull any punches: I started, and it took a while to stop. That is to say you’re about to dive into a pretty in-depth post (that’s a nice way of saying “long”) about content marketing, one which you may want to bookmark to read later. But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web.

All that being said, we’ll plan on doing deeper dives on any subject matters covered below if you’d like them. Feel free to scan the following headers and let us know if there are any sections you think you need more help with. We’ll take it from there.

(Want to learn more about content creation, strategy, and promotion? Take our free Content Marketing Certification Course.)

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Developing a Content Marketing Strategy

Content marketing strategy, content strategy, and content plan.

People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different:

Content marketing strategy
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

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UK eyeing fines for social media content moderation failures

After the UK Prime Minister Theresa May secured a joint statement from the G7 on Friday, backing a call for social media firms to do more to combat online extremism, a Conservative minister has suggested the party is open to bringing in financial penalties or otherwise changing the law in order to encourage more action on problem content from tech companies if it’s returned to government at the UK general election on June 8.

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A MINI-GUIDE TO CONTENT CREATION

DO’S AND DON’TS OF CONTENT CREATION

Creating great content is at the core of building an online audience for your brand. As such, it is important to know how exactly to go about constructing content that will attract attention. Here are some ways to make this process a bit easier for your business.

Create A Content Calendar

This is something that really helped us out when we first started creating content for our website. We first decided on broader topics we wanted to cover within our content. Then, we set up a calendar where a specific aspect of the topics would be covered each day. Important features your calendar should have is the topic for the day, who the writer is, the target audience and the social messaging it will be posted to. This tool is most effective when it is prepared in advance and when it is flexible.

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6 TOOLS THAT CAN HELP YOU BOOST THE REACH OF YOUR CONTENT

BOOST YOUR TRAFFIC WITH THESE POWERFUL TOOLS

Because of social media algorithms sometimes potentially great content does not get the opportunity to reach a very large audience. To remedy this situation, a number of tools have been developed that can boost the reach of a post you put in social media. A couple of these tools are discussed in the article below.

LinkedIn Publisher

LinkedIn Publisher allows you to share longer content and publish it to a wider audience than just the connections you have already on your account. LinkedIn established itself as a source of reliable business content when it created its influencer program that allowed “influencers” to share industry insight with a huge audience. Therefore, when you use LinkedIn Publisher to hype your content, you are backed by the brand that LinkedIn has created for itself.

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GET HIGH ENGAGEMENT WITH YOUR SITE’S CONTENT

THE TECHNICALITIES OF CONTENT CREATION BROKE-DOWN

Do You Want More Website Traffic?

If your website had a voice of its own and could tell what it wanted, it would probably tell you that it wants to attract more traffic to it. This goal of the website is also pretty high up for most businesses as well. Why this is so is quite simple actually; the more people visit your website, the more familiar they become with your brand. But how can you go about driving more traffic to your website? The solution to this problem is as much a technical one as it is a creative one. Read on to delve deeper into this issue.

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REVAMP YOUR BUSINESS’ ONLINE PRESENCE

HOW PAID ADVERTISING CAN HELP YOUR BUSINESS

Bad news for content marketers everywhere: the average internet marketing conversion rate is less than 1 percent! With so much content on the web, getting a higher SEO organically can be a real struggle for any business, especially one in a commercially highly-competitive market. So, what’s the solution? Have you considered using paid advertising such as Google AdWords? If not, let me tell you a couple of reasons why you might want to consider adding it to your comprehensive digital marketing strategy.

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THESE TOOLS CAN HELP YOU CREATE CONTENT

FOUR TOOLS THAT CAN MAKE CONTENT CURATION A WHOLE LOT EASIER

If you are a content curator, for a business or you run the content creation for your own business, then you have discovered that posting insightful ideas and coming out with wonderful articles can take up a lot of time when it is done completely from scratch. While I am a bit of a Google junkie myself, it is helpful to have tools that can bring RSS feeds or relevant articles from which you can pick up ideas and create your own editorials with your insight. This year, a couple of these tools offer a variety of options.

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Socialglims content marketing

7 Ways to Improve Your Content Marketing Strategy.

If you’re engaging in any type of content marketing – social media, blogging, eBooks, etc. – you have a content marketing strategy. While it may not be an official, documented strategy, you likely aren’t just producing content for content’s sake.  You likely have content goals, a loose publishing schedule and a general idea of the types of content you plan to publish.

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