As a website designer, you want to ensure that your visitors stay on your website rather than leave immediately. To keep them hooked onto your site, you must make the navigation through your website easy and straightforward.
If you want to improve your website design further and make sure your visitors don’t leave immediately and want to visit again, then you should follow these following helpful tips.
1. Make a professional logo
Your logo should come across as professional, eye-appealing, and memorable. Your logo is a very important part of your brand; whenever people see your logo anywhere, they will immediately define your company in their minds with their past experiences with your company. Your logo should also be located clearly on your website.
2. Make your content discoverable
If you desire for your content to be remotely discoverable, you need to design your content in a way that will allow for it to be crawled and indexed by search engines. Your goal as a web designer is to create a website where your visitors can actively engage in. The architecture of your site should be crawled easily and understandably so that you may achieve higher ranks among your competitors.
3. Be aware when it comes to redesigning
When it comes down to redesigning, you need to be very careful so you don’t lose the amount of SEO value that you have gained over the years. You should take a step back at your current website and view everything ad a whole before redesigning everything. You should determine if there is any outdated content that you need to update or exclude all together.