Developing a Content Marketing Strategy

Content marketing strategy, content strategy, and content plan.

People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different:

Content marketing strategy
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

Continue reading “Developing a Content Marketing Strategy”

Starting Your Online Marketing Campaign? Here Are a Few Tips

Digital marketing seems to be all the rage right now. It’s one of the most efficient and trusted business strategies out there today, and a lot of firms and companies rely on digital marketing to boost their sales, draw new clients and get their products and brand some exposure.

However, deciding to embark on a digital marketing campaign doesn’t necessarily guarantee success; building a strong online presence is a process that involves perfectly executed steps and a fully feasible strategy. For businesses that have it in mind to pursue this channel of activity, here are a few tips that could prove nifty:

Continue reading “Starting Your Online Marketing Campaign? Here Are a Few Tips”

A MINI-GUIDE TO CONTENT CREATION

DO’S AND DON’TS OF CONTENT CREATION

Creating great content is at the core of building an online audience for your brand. As such, it is important to know how exactly to go about constructing content that will attract attention. Here are some ways to make this process a bit easier for your business.

Create A Content Calendar

This is something that really helped us out when we first started creating content for our website. We first decided on broader topics we wanted to cover within our content. Then, we set up a calendar where a specific aspect of the topics would be covered each day. Important features your calendar should have is the topic for the day, who the writer is, the target audience and the social messaging it will be posted to. This tool is most effective when it is prepared in advance and when it is flexible.

Continue reading “A MINI-GUIDE TO CONTENT CREATION”

GET HIGH ENGAGEMENT WITH YOUR SITE’S CONTENT

THE TECHNICALITIES OF CONTENT CREATION BROKE-DOWN

Do You Want More Website Traffic?

If your website had a voice of its own and could tell what it wanted, it would probably tell you that it wants to attract more traffic to it. This goal of the website is also pretty high up for most businesses as well. Why this is so is quite simple actually; the more people visit your website, the more familiar they become with your brand. But how can you go about driving more traffic to your website? The solution to this problem is as much a technical one as it is a creative one. Read on to delve deeper into this issue.

Continue reading “GET HIGH ENGAGEMENT WITH YOUR SITE’S CONTENT”

Socialglims facebook

10 Easy Ways to Expand Your Facebook Reach.

Facebook Reach is ultimately the most important metric on Facebook.

If you don’t know how to reach your followers and users who might find your company interesting, you will fail no matter how many followers you might have. So in this blogpost we are all set out to share our best recommendations to how you can reach more users on Facebook and by doing so increase your success on the social network.  Continue reading “10 Easy Ways to Expand Your Facebook Reach.”