4 AUTOMATION TIPS TO MAKE YOUR EMAILING STRESS-FREE

The year 2017 has proved to be more competitive than ever in terms of business emailing. According to data supplied by Radicati, there is an estimated amount of 120 billion business emails being sent and received each day.

There’s no need to be overwhelmed, however. With these following tips, you will be able to confidently and easily deal with the flow of emails and still have plenty of time left over in your day.

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EMAIL MARKETING TOOLS TO EASE YOUR WORKFLOW

4 OF OUR FAVORITE EMAIL MARKETING TOOLS

Email marketing may have lost its popularity amongst digital marketers but, it is still one of the most effective ways to reach people and convert them into customers. That being said, not all of us are very skilled with email marketing. If this is the case for you, the following are. Couple tools that can be of help to you.

MAILCHIMP

MailChimp is a great tool that allows you to set up bulk email messages. One of the greatest things about this tool is that it’s customizable, fast and easy to use once you get a hang of the interface. From the dashboard, you can import lists, create and send campaigns, as well as create a customized audience.  You can segment your customer base using filters available on the app. Overall, MailChimp is a good tool to have around when email marketing.

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USE YOUR SUBSCRIBER LIST TO INCREASE YOUR SOCIAL FOLLOWING

4 Easy Ways to Increase Social Following Through Email

Do you have a large email marketing list but not as large a social media following? There are ways that you can use you email marketing list to increase your social media following. Here are a couple creative ways to do this.

Send Social Media Content to Subscribers on Your Email

You can integrate content from your social media unto your email list. For example, you can create an RSS feed from a social media account such as Facebook and create an RSS newsletter from your feed for subscribers. The social media tool, MailChimp also has a Pininterest Integration that allows you to send boards directly to your email list. If you have an audience that is present on Pininterest, sending them content they are familiar with can motivate them to follow your business on Pininterest.

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A MINI-GUIDE TO CONTENT CREATION

DO’S AND DON’TS OF CONTENT CREATION

Creating great content is at the core of building an online audience for your brand. As such, it is important to know how exactly to go about constructing content that will attract attention. Here are some ways to make this process a bit easier for your business.

Create A Content Calendar

This is something that really helped us out when we first started creating content for our website. We first decided on broader topics we wanted to cover within our content. Then, we set up a calendar where a specific aspect of the topics would be covered each day. Important features your calendar should have is the topic for the day, who the writer is, the target audience and the social messaging it will be posted to. This tool is most effective when it is prepared in advance and when it is flexible.

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FACEBOOK + EMAIL MARKETING = BETTER DIGITAL MARKETING

HOW YOU CAN COMBINE FACEBOOK AND EMAIL MARKETING TO DRIVE SUCCESS FOR YOUR BUSINESS

Social media marketing has the advantage of having a bigger reach than email marketing. But, on the other hand, email marketing has a higher conversion rate than social media marketing does. If only there was away you could sort of combine the reach and conversion rate advantages. What if you could combine social media marketing and email marketing? Here’s a pretty cool idea I recently stumbled upon for email marketing. You can use Facebook in combination with email marketing to enhance your email marketing.

Upload the List of Your Subscribers to Facebook

Uploading your subscriber list to your Facebook account is a really great way for you to get a more thorough understanding of your subscribers. When you upload your subscriber list to Facebook, you get to put a face and an identity to a name, allowing you to get to know your email subscribers even better than before. It will also help you to get a better idea of what these people’s needs or concerns are from the things they post about. Moreover, as you post content to your social media account, you can acquire new followers from the networks of your email subscribers.

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STATISTICS YOU PROBABLY DIDN’T KNOW ABOUT EMAIL MARKETING

OPTIMIZE YOUR EMAIL MARKETING

Go from Subscription to Subscriber

Getting people to subscribe to your email list is a feat on its own (and we will share tips on how to get people to subscribe in our next post about email marketing). But, how can you ensure that the emails you are sending aren’t wasted. These are some powerful statistics from studies on email marketing and how you can use them to optimize your email effectiveness.

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EMAIL MARKETING FOR SHORT ATTENTION SPANS

FACT: AVERAGE ADULT ATTENTION SPAN IS 8 SECONDS

We have all experienced it before. You register for a certain service and suddenly you get bombarded with emails from all sorts of companies. There are so many generic messages that we do not even bother to read the emails, we select every email that is not from a personal contact and delete it without even opening one to even glance at its contents. Some of those emails are marketing campaigns that companies may or may not have gone through a lot of trouble creating. So for your business, how do you change this situation. How do you get customers to actually read your emails and not annoy them by overdoing it.

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