3 OF THE BEST METHODS OF ADVERTISING ONLINE

Advertising online allows you to become known to online masses of people, many of whom didn’t know you existed before you advertised your name out there. Online advertising is important for any business, no matter the size, as it leads to a wider audience becoming aware of your presence which will potentially lead to more sales which ultimately means MORE PROFIT!

If you’re still having doubts as to how much of an impact online advertising can have on your business, look at these following methods that will certainly change your mind and open your eyes.

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YOUTUBE AD FORMATS

WHICH KIND IS BEST FOR YOUR BUSINESS?

What does the word YouTube mean to you? Did you know, that besides being the largest video content provider, YouTube is the world’s second largest search engine after Google? With the popularity of video content being much higher than all other types of content, it means advertising by video is a great way to reach customers. There are different ways to advertise on YouTube. These types of advertising are discussed below.

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THINGS TO KEEP IN MIND BEFORE GETTING INTO PAID ADVERTISEMENT

5 TIPS FOR A PAID ADVERTISING BEGINNER

Are you new to paid advertisement and would like some pointers? You probably are if you’re reading this article. You may have realized at this point that paid advertisement on the internet isn’t as simple as it looks. Well, fear not: the following are a couple of tips that will help any beginner to set off on an exciting journey in paid advertising.

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WHAT YOU NEED TO KNOW ABOUT DISPLAY ADS

THE FUNDAMENTALS OF GOOD DISPLAY ADS

On average, 5 out of 10,000 people who see a business’ display ad click on it with the intention of following through to the website.  This statistic is for all display ad formats and placements on the web. That means all the companies who are using display ads on the internet are sharing this 5% click-through-rate. This statistic is not a direct indication that it is ineffective to use display ads for your business. it is important to also consider the indirect effect of display ads also when considering their effectiveness: i.e.- all the people who have an impression of your ad and (if it is engaging enough) leave the site where the ad is displayed with a lasting memory of it. There is one golden rule in ad creation: “Not all Ads are created equal”. Rather, the statistics tell us that, if as a business, we do not get our ads to be the cream of the crop, we have wasted our advertising money. So how then, can we accomplish such an aim?

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