GREAT SOCIAL MEDIA TOOLS - Socialglims

GREAT SOCIAL MEDIA TOOLS

Whether its monitoring the traffic onto your website or seeing how your match up to your competitors, social media analytics tools provide all sorts of helpful data at your fingertips that simplify tiring and tedious processes.

You may find that one or more tools in the following list suit your needs well and allow you to reach your goal easier.

1. Pingdom

This is a very simple tool that allows you to compare the speed of your own website to those of your competitors. Website loading time is very important to consider as people these days want immediate results. If your website takes too much time to load, they will end up going to another website that is faster.

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WHAT YOU NEED TO KNOW ABOUT DISPLAY ADS

THE FUNDAMENTALS OF GOOD DISPLAY ADS

On average, 5 out of 10,000 people who see a business’ display ad click on it with the intention of following through to the website.  This statistic is for all display ad formats and placements on the web. That means all the companies who are using display ads on the internet are sharing this 5% click-through-rate. This statistic is not a direct indication that it is ineffective to use display ads for your business. it is important to also consider the indirect effect of display ads also when considering their effectiveness: i.e.- all the people who have an impression of your ad and (if it is engaging enough) leave the site where the ad is displayed with a lasting memory of it. There is one golden rule in ad creation: “Not all Ads are created equal”. Rather, the statistics tell us that, if as a business, we do not get our ads to be the cream of the crop, we have wasted our advertising money. So how then, can we accomplish such an aim?

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FOUR PRACTICAL WAYS TO ENHANCE YOUR SEARCH ENGINE OPTIMIZATION

THE BEST WAY TO DRIVE MORE TRAFFIC TO YOUR WEBSITE

If your business has a website, then this website serves as the virtual representation of your business. The best way to draw more attention to this website, is to get your website optimized for search engines like Google. Here’s how it works: when a person Googles anything, Google analyzes all of the webpages available on the web and posts the websites it views most relevant to the person’s search in the search results. By this algorithm, the sites at the top are usually what Google considers the most relevant to the person’s search based on a number of factors. Most people therefore, never make it to the second page of their search unless they are doing some rigorous digging for an academic project for example. As a result, the sites that appear on the first page direct more website traffic to themselves. For your business’ website, this means, the more you show up on the first page of any search engine, you are likely to direct more traffic to your site. This is why search engine optimization (SEO) is important. Let us specifically discuss organic search engine optimization here.

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