ONLINE ADVERTISING: WHICH CHANNELS ARE BEST FOR YOU?

Choosing what channel is best for you doesn’t necessarily rely on your budget. What you should consider most when choosing your channel is where your target audience are most congested.

The following channels are provided to help you gain a better understand of what the channels are used for. Understanding the use of the channel will help you create a plan of attack on how to reach your audience.

1. LinkedIn

Advertising methods ideal for this platform include e-books, whitepapers, demos, webinars and events. Those who advertise here usually include people who want to gain a large following or wish to get their name out there to be noticed by key decision makers.

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3 OF THE BEST METHODS OF ADVERTISING ONLINE

Advertising online allows you to become known to online masses of people, many of whom didn’t know you existed before you advertised your name out there. Online advertising is important for any business, no matter the size, as it leads to a wider audience becoming aware of your presence which will potentially lead to more sales which ultimately means MORE PROFIT!

If you’re still having doubts as to how much of an impact online advertising can have on your business, look at these following methods that will certainly change your mind and open your eyes.

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10 free online marketing tools that every “hands-on” marketer should use

The best tools for understanding your online marketplace?

I find that on training courses, the tools I recommend to help marketers are always popular, especially the free tools… At a course I was asked for a list of “essential tools” for digital marketing, so here they are…

2017 update: I originally created this list in 2012 and thought it was due an update since the feed reader tools and keyword tools have changed.

We aim to review and compare tools for managing different digital activities on Smart Insights, so we have many of these tools covered in other posts, so I’ll link to these where relevant.

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5 REASONS YOUR BUSINESS SHOULD FORM A LINKEDIN GROUP

THE ADVANTAGES OF OWNING A LINKEDIN GROUP

LinkedIn is a social media network many have not truly understood the full benefits of yet. It is more than just a place to put your CV online, it is the 3rd top social media with 400+ million users and is a place created specifically for professionals. LinkedIn groups are an important part of LinkedIn. For a business, starting a LinkedIn group can be a great way to boost engagement when managed properly. Here are five advantages a business can get from creating and running a LinkedIn group.

Building a Large Community/Network

LinkedIn groups are specialized communities where like-minded individuals come together to for a forum and discuss specific topics. It is beneficial to a brand to build up a customer “tribe” and by building up a LinkedIn group, it is possible to do this. Where many like-minded individuals come together to discuss a topic of interest, the synergies created aid each individual to go away better off than when they started. As the leader of this group, you become recognized and people want to connect with you. Hence, starting a LinkedIn group makes it possible for yu to build a network much larger than normal LinkedIn networks. This is excellent exposure for your brand.

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10 TIPS FOR SOCIAL MEDIA MANAGEMENT

ENHANCE YOUR SOCIAL MEDIA PRESENCE

Does your company have a social media marketing plan? Are you in charge of social media marketing in your business but not getting the results you want? Check out these 10 tips to enhance your social media marketing.

1.    HAVE A PLAN FOR EACH SOCIAL MEDIA CHANNEL

Ask questions like “which social media platforms do my target audience usually visit” to determine which platforms to target in your digital marketing strategy. Create a plan in writing (not just a spoken or mental plan: very important) that has a mini-plan for each of the social media networks you will use.

2.    EVERY BUSINESS SHOULD HAVE A LINKEDIN PROFILE

Every business should be on LinkedIn. It is the social media site that was built specifically for professionals. Having an active LinkedIn account provides your business with professional credibility, a large network of professionals, sales opportunities and a great marketing platform for your business.

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