MICROSOFT PROVIDES ITS TOP 3 COMPANY & BRANDING TIPS

Despite all the companies out there, big and small, there are very few who successfully pull off their corporate and product-level branding across the many social media channels available.

As part of a company, you should understand that utilizing channel media advertising will enable your company to reach out to the maximum amount of people included in your target market. Here are three tips provided from Microsoft to help you take advantage of this opportunity to grow your business.

1. Small companies should start small, naturally

Small companies should take on one brand at a time and give their all into it. Your company name and your product name should essentially be the same. You should avoid making more than one product name will end up confusing your consumers rather than properly making them aware of what you’re selling by focusing on promoting one product. This will help you develop a stronger brand identity.

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EXCELLENT SOCIAL MEDIA MARKETING TIPS

Understanding and utilizing the social web is important for any company whether you work in marketing, public relations, or even advertising.

In modern day, there are no better means of reaching a bigger audience than through social media. People from all around the world are hooked to technology, constantly engaged on social media. The following tips are from leading social marketing specialists.

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3 INNOVATIVE WAYS TO IMPROVE YOUR SOCIAL MEDIA MARKETING STRATEGY

Whether you’re the owner of a company extending its reaches into social media platforms or even a regular social media user, you can agree that it’s hard to follow all the changes and new content that’s being uploaded every day.

While trends can stay true for as long as decades, fads are a whole other story; Only lasting weeks or months at best. If you’re feeling overwhelmed, take a step back and take note of these helpful tips that will help you to keep up with the times.

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Developing a Content Marketing Strategy

Content marketing strategy, content strategy, and content plan.

People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different:

Content marketing strategy
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

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HOW TO CONSTRUCT EFFECTIVE KPI’s FOR YOUR BUSINESS

DO YOUR KPIs REALLY MEASURE THE EFFECTIVENESS OF YOUR BUSINESS’ MARKETING STRATEGY?

How does a business measure the effectiveness of its marketing strategy? If the business has a website, and a digital marketing plan, it is likely that it measures its website traffic and other aspects using an analytical tool like Google analytics. But, how does a company determine which of the values reported to them are significant? To do this, a company’s key performance indicators (KPIs) must be outlined. It is easy to go out and market a product without a clear distinction of what you would like to achieve with the marketing campaign. If KPIs and their measurement are not clearly defined, then all the analytics will be ineffective. So, if you have not already, to define your KPIs, follow this step-by-step process.

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