3 INNOVATIVE WAYS TO IMPROVE YOUR SOCIAL MEDIA MARKETING STRATEGY

Whether you’re the owner of a company extending its reaches into social media platforms or even a regular social media user, you can agree that it’s hard to follow all the changes and new content that’s being uploaded every day.

While trends can stay true for as long as decades, fads are a whole other story; Only lasting weeks or months at best. If you’re feeling overwhelmed, take a step back and take note of these helpful tips that will help you to keep up with the times.

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Developing a Content Marketing Strategy

Content marketing strategy, content strategy, and content plan.

People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different:

Content marketing strategy
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can. Organizations typically use content marketing to build an audience and to achieve at least one of these profitable results: increased revenue, lower costs, or better customers.

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HOW YOUR COMPETITORS CAN HELP DEVELOP YOUR SOCIAL MEDIA STRATEGY

A GUIDE TO COMPETITIVE ANALYSIS FOR SOCIAL MEDIA

Analysis on social media isn’t just about analyzing your company and how well its doing. It’s also about analyzing your competitors. This is important because, you can learn a lot from your competition: what’s working well for them and what not so well? In a social context, competitive analysis is a simple evaluation of the strengths and weaknesses of the social media accounts and social activity of company’s you compete with as compared to your company. There is a systematic process by which this can be done that will highlight to your business the key points necessary to improve your business.

Find Your Competitors

Before you can start analyzing your competitors, you should know who they are. In this circumstance, you want to consider your direct competitors primarily. How do you find the companies that are offering the same service as you and reaching out to the same customer niche? There are a couple of ways you can do this.

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BUILDING AN ENGAGEMENT STRATEGY

GET CLOSER TO YOUR CUSTOMERS

The Need for a Strategy

It’s easy nowadays, with all the advice going around about frequently posting, to concentrate on publishing content more than engaging people. Engagement is a one-on-one conversation between your customer and you whereas publishing is simply getting that content out there. Engagement requires a communication between a business and a customer. The key word here is communication, implying both parties express their opinions. This is the rationale behind developing a separate “engagement strategy” within your digital marketing strategy. Here’s how to go about developing that engagement strategy.

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HOW TO CONSTRUCT EFFECTIVE KPI’s FOR YOUR BUSINESS

DO YOUR KPIs REALLY MEASURE THE EFFECTIVENESS OF YOUR BUSINESS’ MARKETING STRATEGY?

How does a business measure the effectiveness of its marketing strategy? If the business has a website, and a digital marketing plan, it is likely that it measures its website traffic and other aspects using an analytical tool like Google analytics. But, how does a company determine which of the values reported to them are significant? To do this, a company’s key performance indicators (KPIs) must be outlined. It is easy to go out and market a product without a clear distinction of what you would like to achieve with the marketing campaign. If KPIs and their measurement are not clearly defined, then all the analytics will be ineffective. So, if you have not already, to define your KPIs, follow this step-by-step process.

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